why starting a business seems more mythical than unicorns

I just saw someone going on and on about why their business never took off. And honestly, I feel that. We all have this genius business idea we think about at 2 AM when we’re half asleep, scrolling through Instagram after promising to get off our phones. And then morning comes, and poof, that idea feels as distant as the thought of actually running a marathon (like, who even does that?)

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So, what gives? Why is starting a business like finding the Holy Grail? I asked myself this a week ago while nibbling on a stale bagel for dinner. Maybe it’s because, deep down, we know a lot can go wrong. There’s the fear of failure, right? Oh man, the spectacular crash-and-burn scenarios we imagine. Like investing all your time and money into creating a vegan bacon substitute and finding out it’s more like bacon-flavored shoe rubber.

But then, there’s the whole ‘Ah, hell, it’ll take too much work’ mindset. You know, everything now demands hustle, branding, and probably having your own YouTube channel where people expect you to dance for likes (what happened to just selling lemonade, right?). Plus, budgeting? I can barely manage my weekly coffee expenses, much less figure out finances for a business. Speaking of which, I’ve stumbled across this unexpected guide on passive income that made me think someone might have figured it out. Maybe passive income is the unicorn I’m missing.

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Anyway, I sometimes think starting a business is like diving into the deep end before you’re sure the pool is full. Maybe it’s the knowledge that your success is entirely on you, and if you opt for Netflix instead of working one evening, there’s no boss to blame. It’s all cozy and terrifying at the same time. My eyes still hurt from thinking, and I need more coffee. Sigh.